Ignite School of Real Estate partnered with wp-isp to modernize their digital presence and transform their website into a scalable, user-friendly platform that serves the unique needs of students, instructors, and administrators alike. As a trusted Real Estate education provider in North Carolina, Ignite’s mission is to help aspiring and licensed professionals launch and grow their careers. Explore how we brought that mission to life in the website case study below.
Their requirements were to implement an informative, commerce-driven, and learning-focused platform that integrates seamlessly with Ignite’s in-person and virtual offerings while providing:
Students with an intuitive experience, from course discovery to registration, payment, and learning (including access to course materials, certificates, and a student portal).
Instructors with tools to manage courses, monitor student progress, and communicate efficiently.
Administrators with control over course scheduling, content updates, reporting, email campaigns, and user management, without relying on ongoing technical support.
The redesigned website reflects their vision while addressing critical pain points and enhancing the experience for all users. From seamless student registration and learning, to streamlined class management for instructors, to robust administrative tools that support scheduling, reporting, and marketing.
Client Background
Melea Lemon, M.Ed., DREI, GSI, CDEI
Co-owner & Instructor
Tracy Frazier, M.S.J., GRI, DREI
Co-owner & Instructor
Ignite School of Real Estate is led by a team of instructors with over 30 years of combined experience in real estate and education. They offer hands-on, student-focused courses in prelicensing, postlicensing, and continuing education, aimed at helping real estate professionals succeed. The founders hold the prestigious Distinguished Real Estate Instructor (DREI) designation, a credential earned by fewer than 100 instructors nationwide.
Despite their strong educational foundation, their previous website presented several key limitations:
The site was built around a membership model, which limited flexibility and functionality.
Updating the website required technical support, making it difficult for administrators to manage content.
Students could only register for one class per transaction, with no shopping cart functionality to allow multi-class enrollment.
Essential features such as course certificates, analytics, and proper SEO structures were missing.
There was no course search functionality or calls-to-action (CTAs) to guide user interactions.
The website lacked a responsive design, and accessibility best practices were not followed.
SEO, accessibility, and performance audits showed underwhelming results.
The site lacked integration with a CRM system, making it challenging to manage content, student data, and generate reports.
Objectives
The primary goals of the project were to:
Improve user experience (UX) and modernize the design (UI)
Allow multi-class cart functionality and streamline checkout
Introduce a fully integrated LMS and CRM
Automate workflows and improve internal management
Enable the client to update courses and schedules without technical help
Enhance SEO, performance, and conversion metrics
Provide scalability and analytics/reporting capabilities
Previous Class Signup
New Class Signup
Challenges & Solutions
We conducted regular client meetings to prioritize tasks and iterate quickly
Key challenges included:
Cohesively integrating multiple platforms into one seamless system
Achieving near perfect scores across accessibility, SEO, best practices, and performance audits
Developing custom UX around course dates, filters, and purchase logic
Removing unnecessary legacy features that hindered performance
Improving responsiveness across all device types
Solutions:
Build a centralized architecture with modular plugins and integrations
Create a custom caching strategy to optimize JSON/API requests for performance
Design and develop with performance and SEO first
Implement friendly navigation with next gen image formats
Approach & Development
We built a custom Platform using:
WordPress (CMS)
WooCommerce (eCommerce)
MasterStudy LMS (customized for on-demand + Zoom/in-person)
Fluent CRM + Fluent Forms (customized for email automation and lead tracking)
Stripe, Apple Pay, Google Pay integrations for streamlined checkout
- Yoast (SEO)
Key custom features included:
Seamless CMS, LMS, CRM, SEO and eCommerce integration
Enhanced filtering for courses (by broker level, location, instructor)
Wishlist functionality, course previews, and FAQs
Custom course categorization and search
On-page course material previews
Backend and frontend caching, API request optimization
Onboarding automation and custom reporting tools
New Course Search Page
Results & Impact
Ignite Analytics: From 200 to 1,900 Page Views in Just 1 Week!
The results speak for themselves:
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Site launched 2 months after prep work began
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Audit scores improved for:
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SEO
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Accessibility
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Performance
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Best Practices
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Traffic & Engagement:
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Went from <200 to 1,900 visits in 1 week
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Over 20,000 pageviews since launch
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700+ organic search clicks in <30 days
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Engagement time grew from 7 seconds to > 3 minutes
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4+ pageviews per active user
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Bounce rate dropped from 90% to <20%
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Student Experience:
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300% growth in registrations
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Positive Google Reviews reflect satisfaction with usability
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Streamlined certificate delivery and class registration
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Ignite Analytics: 1,700 Page Views in a Single Day!
Conclusion & Future Enhancements
The redesign of Ignite’s website has transformed how the school engages with both current and future real estate professionals. The new platform is fast, modern, and scalable, empowering students, instructors, and administrators alike.
If you’re seeking prelicensing, post-licensing, or continuing education in North Carolina, we highly recommend Ignite School of Real Estate. Their unwavering commitment to student success is now backed by a digital experience that makes learning more efficient, accessible, and engaging than ever before.
Ongoing enhancements include:
• A growing library of on demand courses
• Advanced automated reporting and CRM segmentation
• Enhanced course analytics for instructors
• Expanded monthly email outreach to over 50,000 licensed brokers
With a fully integrated digital ecosystem and a strong foundation for continued growth, Ignite is well positioned for the future and now has a platform built to grow with them.
Is Your Website Holding Your Business Back?
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